In Wake Forest, a pickleball revolution is unfolding at Pickles and Play. Just over six weeks since its doors opened, this 18,000-square-foot haven at 740 Merritt Capital Drive is buzzing with activity. Lane Ethridge, the brain behind this venture, isn’t just filling courts; he’s fulfilling long-standing community desires. The facility’s appeal is evident, drawing players aged 8 to 73, showcasing a wide range of skills and passion.
Pickleball, a blend of tennis, badminton, ping-pong, racquetball, and volleyball, is experiencing a surge in popularity. Its simplicity and accessibility are key attractions. At Pickles and Play, members enjoy premium facilities, including cushioned courts that are easy on the joints, perfect lighting, and climate control. This attention to detail is drawing in crowds, with membership options ranging from $89 to $199 per month.
The facility’s success is a testament to pickleball’s growing appeal. Public courts are overflowing, pushing players towards private clubs like Pickles and Play. Ethridge’s strategy is spot-on, combining top-notch facilities with a welcoming atmosphere. It’s more than just a club; it’s a community hub where ages and abilities converge.
This pickleball palace isn’t just about play. It’s about enhancing lives, fostering connections, and promoting health. Ethridge plans to expand this model, with new locations in Chapel Hill and western Wake County on the horizon. In a world where sports often divide, Pickles and Play unites, making it a game-changer in the truest sense.